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What are the differences between typical Web Analytics methods and tools and the ones we would need to do the same kind of analysis for the mobile content? Are there any universal solutions for the mobile content? What is the mobile content, anyway?

Preface
There is a number of tools (and a growing number!) that allow you to measure the performance of your Web applications. Performance can be defined in various domains: the technical (i.e. network) side, the performance of the client displaying your pages, the effectiveness of your site layout etc. In general it is called “Web Analytics”.
I [...]